LafargeHolcim BD launches ‘Experience Zone’

Business Desk :

LafargeHolcim Bangladesh PLC (LHB), a leader in the construction industry on Tuesday inaugurated its pioneering ‘Experience Zone’ located within the Jalsiri Housing Project in Purbachal, Dhaka, this facility is designed to offer a direct and hands-on experience of construction material quality,scientific principles and technical performance.

The Experience Zone was officially inaugurated by Mahfuzul Hoque, Commercial and Logistics Director of LafargeHolcim Bangladesh PLC. Md. Anissuzaman, Chief Financial Officer, A K M Atiqur Rahman, Human Resources Director and Neel Azavedo, BusinessDevelopment Director along with senior officials of the company were present during the inauguration.

In his inaugural address LHB Commercial and Logistics Director, Mahfuzul Hoque emphasized the company’s commitment to innovation and sustainability stating ”LafargeHolcim has consistently been at the forefront of delivering innovative, high-quality and sustainable construction solutions.

This Experience Zone is a transformative step that will significantly enhance public understanding of construction materials.

Customers will now gain practical knowledge on product suitability and the reasons underpinning the superiordurability and reliability of LafargeHolcim’s offerings.”

The Experience Zone serves as an interactive hub, showcasing a comprehensive range of cement and other construction materials.

A core feature of the zone is the availability of live demonstrations highlighting the strength, durability and long-term performance of theproducts.

The Experience Zone will also act as a resource center, providing in-depth information on sustainable construction practices and green innovation, expert consultation and guidance for home builders, professional engineers and masons on future project planning.