Walton targets to sale 1.5m fridges in 2016
Economic Reporter :
‘Walton’ has set a target of selling 1.5 million fridges in the current year, an effort to make a milestone in the country’s fridge market, says a press release on Saturday.
To meet the target, the local company has already undertaken massive preparations, including increasing fridge production through installing state-of-the art equipments, releasing new models no-frost fridges with inverter technology, adding well-timed working plans in the marketing strategies, opening new sales point in the potential blank points.
According to Walton officials, it sold out about 9.65 lakh fridges in last year and surpassed the target of selling out 9.60 lakh pieces fridge. Witnessing the previous year’s growth and demand hike for Walton brand fridges, the authority has set a target of selling 1.5 million fridges, a 50 percent growth over the last year’s sales. Already, the local brand has sold out about seven lakh pieces fridge during the first half of the current year.
Dwelling on the growth target, Walton Group’s Operative Director Uday Hakim said, this year about two million pieces of fridges would be sold out following the ongoing sweltering summer heat. Of which, Walton targets to sell out 1.5 million fridges as it introduced new models of one-door small size fridges and intelligent inverter technology’s fridges this year, he said adding, thus the demands for Walton brand fridges have been soared across the country.
He also informed that Walton is going to introduce one-door small size refrigerators of different capacities, including 110 and 125 liter, in the current month. These refrigerators would be very much suitable for bachelor, office, hotel and restaurants.
‘Walton’ has set a target of selling 1.5 million fridges in the current year, an effort to make a milestone in the country’s fridge market, says a press release on Saturday.
To meet the target, the local company has already undertaken massive preparations, including increasing fridge production through installing state-of-the art equipments, releasing new models no-frost fridges with inverter technology, adding well-timed working plans in the marketing strategies, opening new sales point in the potential blank points.
According to Walton officials, it sold out about 9.65 lakh fridges in last year and surpassed the target of selling out 9.60 lakh pieces fridge. Witnessing the previous year’s growth and demand hike for Walton brand fridges, the authority has set a target of selling 1.5 million fridges, a 50 percent growth over the last year’s sales. Already, the local brand has sold out about seven lakh pieces fridge during the first half of the current year.
Dwelling on the growth target, Walton Group’s Operative Director Uday Hakim said, this year about two million pieces of fridges would be sold out following the ongoing sweltering summer heat. Of which, Walton targets to sell out 1.5 million fridges as it introduced new models of one-door small size fridges and intelligent inverter technology’s fridges this year, he said adding, thus the demands for Walton brand fridges have been soared across the country.
He also informed that Walton is going to introduce one-door small size refrigerators of different capacities, including 110 and 125 liter, in the current month. These refrigerators would be very much suitable for bachelor, office, hotel and restaurants.
