RMG exporters set eye on flourishing home market
Shah Alam Nur :
Leading exporters of readymade garments (RMG) now set their sights on the domestic market for sale of world-class garments, industry-insiders said.
Data available with the apex trade body in the clothing sector shows that the domestic market may consume apparel products of around Tk 200 billion where the local brands could avail less than 10 per cent share. Locally manufactured apparels having no brand value now occupy the most part of the domestic market.
Local makes of clothing are gaining popularity in the domestic fashion industry as youths are getting attracted largely to homespun global-quality products.
According to the Bangladesh Garment Manufacturers and Exporters Association (BGMEA) more than 60 local exporters are now making dresses to cater to domestic market.
Among them are Beximco, Giant Group of Companies, Evince Group, Saasco group, East-West Industrial Park Ltd, Babylon Group and Millon Clothings Ltd.
“The domestic market has huge opportunity as there are more than 160 million people living in the country,” Md Atiqul Islam, President of BGMEA, told The New Nation.
He said that for local customers’ interest, the entrepreneurs are expanding their business in the local market.
Few years ago, the local customers used to demand foreign-brand clothes, but now they are turning to local brands as the local stuffs are better than foreign ones.
Jahangir Alam, Deputy General Manager (DGM) of Beximco Design studio, a sister concern of Beximco Group, said, Beximco Textiles is a cent percent export oriented company. But in recent times it has decided to spread its wings on the domestic market with YELLOW brand.
YELLOW is a local fashion brand, which maintains international-quality designs and fabrics, he said, about the welcome transformation-taking place in this important sector of the national economy.
He said, “We have been producing a wide range of products, including formal and casual wears for men, women and kids.”
Since inception, the company man say that, they have been offering world-class designs which have competitive price range.
Anwar-Ul-Alam Chowdhury Parvez, Managing Director of Evince Group, a leading readymade garment manufacturer and exporter, said that their company has turned to domestic market alongside export business.
He said that they had opened outlet at Dhanmondi, Banani and Uttara in the city.
Parvez said their brand ‘Noir’ with high-end local products and accessories worth Tk 300 million for sale locally.
His product band, Noir, wants to meet local customers’ taste as the domestic market has a huge gap between supply and demand for designer clothes.
Faruque Hassan, Managing Director of Giant Group, a large RMG exporter, said, local customers’ mindset is changing as a number of local companies are providing international quality apparel products.
He said, the local brands are trying to cater to domestic customers’ interest as the local company brings minimum two new designs for them per week.
He said that, their brand-name ‘Texmart’ mainly has been giving priority to middle-income group and making T-shirts, shirts, jeans and the like.
He said the local brand is getting popularity very fast as last year they produced 0.5 million pieces of clothes for local market.
Last year, Texmart product sales saw a 15 per cent growth.
Atiar Rahman Dipu, Managing Director of BLU- Premium Fashion, a concern of SAASCO Group, a leading RMG manufacturer, said they find huge opportunity on the local market and so the group has launched its premium line of designer wears.
Local people’s lifestyle is changing and they want quality products, he noted.
Leading exporters of readymade garments (RMG) now set their sights on the domestic market for sale of world-class garments, industry-insiders said.
Data available with the apex trade body in the clothing sector shows that the domestic market may consume apparel products of around Tk 200 billion where the local brands could avail less than 10 per cent share. Locally manufactured apparels having no brand value now occupy the most part of the domestic market.
Local makes of clothing are gaining popularity in the domestic fashion industry as youths are getting attracted largely to homespun global-quality products.
According to the Bangladesh Garment Manufacturers and Exporters Association (BGMEA) more than 60 local exporters are now making dresses to cater to domestic market.
Among them are Beximco, Giant Group of Companies, Evince Group, Saasco group, East-West Industrial Park Ltd, Babylon Group and Millon Clothings Ltd.
“The domestic market has huge opportunity as there are more than 160 million people living in the country,” Md Atiqul Islam, President of BGMEA, told The New Nation.
He said that for local customers’ interest, the entrepreneurs are expanding their business in the local market.
Few years ago, the local customers used to demand foreign-brand clothes, but now they are turning to local brands as the local stuffs are better than foreign ones.
Jahangir Alam, Deputy General Manager (DGM) of Beximco Design studio, a sister concern of Beximco Group, said, Beximco Textiles is a cent percent export oriented company. But in recent times it has decided to spread its wings on the domestic market with YELLOW brand.
YELLOW is a local fashion brand, which maintains international-quality designs and fabrics, he said, about the welcome transformation-taking place in this important sector of the national economy.
He said, “We have been producing a wide range of products, including formal and casual wears for men, women and kids.”
Since inception, the company man say that, they have been offering world-class designs which have competitive price range.
Anwar-Ul-Alam Chowdhury Parvez, Managing Director of Evince Group, a leading readymade garment manufacturer and exporter, said that their company has turned to domestic market alongside export business.
He said that they had opened outlet at Dhanmondi, Banani and Uttara in the city.
Parvez said their brand ‘Noir’ with high-end local products and accessories worth Tk 300 million for sale locally.
His product band, Noir, wants to meet local customers’ taste as the domestic market has a huge gap between supply and demand for designer clothes.
Faruque Hassan, Managing Director of Giant Group, a large RMG exporter, said, local customers’ mindset is changing as a number of local companies are providing international quality apparel products.
He said, the local brands are trying to cater to domestic customers’ interest as the local company brings minimum two new designs for them per week.
He said that, their brand-name ‘Texmart’ mainly has been giving priority to middle-income group and making T-shirts, shirts, jeans and the like.
He said the local brand is getting popularity very fast as last year they produced 0.5 million pieces of clothes for local market.
Last year, Texmart product sales saw a 15 per cent growth.
Atiar Rahman Dipu, Managing Director of BLU- Premium Fashion, a concern of SAASCO Group, a leading RMG manufacturer, said they find huge opportunity on the local market and so the group has launched its premium line of designer wears.
Local people’s lifestyle is changing and they want quality products, he noted.