UNICEF, bKash sign deal to make donating easy for children

UNICEF yesterday announced a collaboration with bKash, the country’s largest mobile financial services provider, to make donations for children in Bangladesh easier and more accessible.

With this agreement, supporting UNICEF’s fundraising initiatives for children will gain momentum, enabling more donors to contribute through bKash easily, according to a media release.

“Our collaboration with bKash, a trusted and widely used digital platform, enables UNICEF to connect with people and communities across Bangladesh through a simple, secure and accessible way to support children,” said Carla Haddad Mardini, Global Director, Private Fundraising and Partnerships, UNICEF.

“We are pleased to see this partnership come to fruition as part of UNICEF’s ongoing efforts to expand funding opportunities and mobilize durable support for children.

Children are at the heart of Bangladesh’s future, and through this initiative, we can reach more of them with the services they need to survive, learn, and thrive.

Every contribution, no matter the size, can help create lasting change in a child’s life and open the door to a brighter future.”

Through this agreement, bKash users can now donate directly to UNICEF by simply logging into the bKash app, selecting the “Donations” option, and choosing UNICEF.

Contributions can also be made through bKash’s extensive offline merchant network, enabling widespread participation in UNICEF’s mission to improve the lives of children.