Road Safety is Our Collective Responsibility
NN ONLINE:
With the vision “Road Safety is Our Collective Responsibility”, ZESS Tyre has undertaken a unique initiative to promote road safety awareness to improve overall road safety conditions. On 22 October 2025, marking the occasion of National Road Safety Day, ZESS Tyre launched a daylong public awareness campaign across 11 major intersections of the capital, Dhaka (from 8:00 AM to 5:00 PM). A total of 250 personnel engaged by ZESS Tyre actively participated in this initiative.
During the program, participants displayed various placards highlighting key road safety guidelines at important traffic points, encouraging pedestrians and commuters to strictly follow traffic rules and regulations. To commemorate the day, a special talk show titled “ZESS Tyre: Safety on Roads, Saves Life”, presented by ZESS Tyre, will be broadcast on the popular TV channel, DBC News today at 6:30 PM. ZESS Tyre is a 100% locally manufactured Bangladeshi tyre brand. As part of its Corporate Social Responsibility (CSR), ZESS Tyre has been organizing such awareness programs since the year 2023.
The campaign points were as follows:
1. Demra Staff Quarter Intersection 7. Rajarbagh Traffic Intersection
2. Gulistan Intersection 8. Gulshan-1 Intersection
3. Bangshal Intersection 9. Rampura-Banasree Intersection
4. Banglamotor Intersection 10. Mirpur-1 Intersection
5. Mohakhali Rail Gate 11. Mohammadpur Bus Stand
6. Kuril Expressway Entry Point.