Harpic partners with SAJIDA Foundation to improve health hygiene for sanitation workers
City Desk :
Harpic, a leading household name in Bangladesh, recently announced its partnership with SAJIDA Foundation, an NGO dedicated to improving the lives of marginalized communities of Bangladesh, to improve health hygiene for sanitation workers.
The signing ceremony was held at the headquarters of Reckitt Benckiser (Bangladesh) PLC in the city’s Gulshan area, reports UNB.
The objective of the partnership is to address the pressing health and hygiene challenges faced by sanitation workers, who often belong to marginalised communities and endure social exclusion and discrimination.
Senior Advisor of SAJIDA Foundation Md Fazlul Hoque, Assistant General Manager Md. Shafiqul Islam & Akib Haider Chowdhury, Popular Actress & Harpic Brand Ambassador Nusrat Imrose Tisha, Account Director of ASIATIC Sahmida Rashid Anika, Group Account Manager Farhan Karim, General Manager of Reckitt Benckiser (Bangladesh) PLC Vishal Gupta, Marketing Manager Sabrin Maruf Tinni, Senior Brand Manager Tabasser Ahmed and Manager – External Affairs Md Rakib Uddin were presented in the event.
The partnership is focused on improving the health and hygiene standards of 1,000 sanitation workers and their families through targeted initiatives, said a press release on Saturday.
It’s a one-year-long partnership and under this partnership sanitation workers’ families will get insurance premium support along with a hygiene session will be conducted by Harpic to educate their families.
These efforts involve providing discounted health services at 250+ hospitals across the nation for sanitation workers and their families, where the sanitation workers will get discounted service using the Harpic Healthcare card, alongside offering complimentary hygiene materials and education, particularly targeted at children.
By prioritizing the health and well-being of sanitation workers and their households, this collaboration aims to contribute to a fairer and more inclusive society.
