bKash, Prothom Alo Trust call for book donation for underprivileged children

Business Desk :
Visiting the Ekushey Book Fair for the first time, Afsana, Sumaiya, Anaw, Anisa and Palash, students from MASTUL Foundation School and Orphanage, were very delighted. Their cheerfulness doubled as they received story books from bKash and Prothom Alo Trust.

In continuation to the last four book fairs, bKash, the country’s largest mobile financial services (MFS) provider, is collecting books from the visitors, writers and publishers at the book fair this year also.

Besides, those who are living outside Dhaka can donate books going to nearest bKash’s Customer Care Centres across the country. Besides, people can also make donation from bKash app to Prothom Alo Trust for buying books.

The books given by donors at the fair along with the books given by bKash will be distributed to the libraries for underprivileged children and other institutions through Prothom Alo Trust.

As a part of the initiative, this Tuesday, some books were handed over to the 10 underprivileged children from MASTUL Foundation’s School and Orphanage by the Daily Prothom Alo Managing Editor and eminent writer Anisul Haque and bKash’s Chief Marketing Officer (CMO) Mir Nawbut Ali.

Handing over the books to the children, Anisul Haque said, “bKash has taken a very innovative and creative initiative to donate books among the underprivileged students.

We have been observing that people coming to the book fair isn’t only buying books, many of them are donating books too.

Hoping that we would be able to collect at least one lakh books this year.