Cirkle, a Bold New Brand Built for Bangladesh’s Youth, Unveiled by Robi

Robi Axiata PLC today announced that Airtel, one of Bangladesh’s most loved youth brands, will evolve into Cirkle, marking the next chapter of its 16-year journey of trust, affinity and meaningful customer connection. This is a brand evolution, not a change in customer relationship: all Airtel customers will become customers of Cirkle automatically, with their existing 016 numbers, services, packages and balances continuing exactly as they are. Mobile Financial Services (MFS) accounts, wallets, transactions and customer information will also remain unchanged, secure and fully operational. Building on Airtel’s strong youth legacy, Cirkle will offer more affordable, modern and digital-first services, including future-ready propositions powered by emerging technologies such as AI.
On Monday (17 August), Robi Axiata PLC officially unveiled its new brand, Cirkle, at the Pan Pacific Sonargaon Hotel in Dhaka.
Over the years, Airtel has grown alongside Bangladesh’s young generation, becoming synonymous with friendship, self-expression and youth culture. Through a deep understanding of young people’s aspirations, interests and lifestyles, Airtel has created vibrant communities and strong emotional connections with millions of customers. Today, that journey enters a new chapter with the launch of Cirkle.
Designed for the country’s young and always-on generation, Cirkle combines Airtel’s youth-focused legacy with enhanced digital capabilities, evolving services and a future-ready proposition that reflects how people connect in an increasingly interconnected world.
At the heart of the brand is a simple belief: real connections shape who we are and help us find our true circle. Cirkle aims to foster meaningful relationships by enabling customers to stay connected with the people, communities and experiences that matter most to them.
Speaking on the occasion, Ziad Shatara, Managing Director and CEO of Robi Axiata PLC, said, “For 16 years, Airtel has grown hand in hand with Bangladesh’s youth, creating a brand that understands how young people live, connect and express themselves. As connectivity enters a new phase, the focus is no longer only on connecting more people, but on making those connections more meaningful. Cirkle is the next evolution of Airtel’s journey, built for how Bangladesh’s young-at-heart generation will connect in the future. While the identity evolves, the brand promise remains the same: bringing people closer through trusted, affordable and always-on connectivity. We are proud to carry forward Airtel’s distinct positioning into this exciting new chapter.”
Cirkle’s brand promise, “Real Connection. Always ON.”, reflects its commitment to being a dependable companion for young people by delivering trusted connectivity and enriching digital experiences across the ecosystems they engage with every day, from entertainment and gaming to content creation and online communities.
As the brand transitions, customers will continue to enjoy uninterrupted services. All Mobile Financial Services (MFS) wallets, accounts, transactions and customer information will remain fully secure and operational, ensuring a seamless experience throughout the change.
Rooted in the belief that real connections inspire meaningful journeys, Cirkle will continue investing in innovations that address the evolving needs of Bangladesh’s digital-first generation, helping them connect, belong and thrive within their circles.