South Asia’s largest discount festival to debut in Dhaka in December

South Asia’s largest discount festival, Dhaka Discount Fest 2026, will be held in the capital this December, bringing together 250 local and international brands and businesses under one roof and offering consumers discounts of up to 75 per cent on a wide range of products and services.

The announcement was made at a press conference held on Wednesday at a city hotel. The festival is being organised by Eventcomm, with Ventora Communications Limited serving as the strategic partner and OPAS Communications Ltd. as the public relations partner.

The three-day event will take place from 10 to 12 December 2026 at the Bangladesh-China Friendship Conference Centre (BCFCC) in Agargaon. Organisers said the festival aims to create a unique platform where consumers can access quality products at discounted prices while businesses expand their market presence and strengthen customer engagement.

According to the organisers, the event will feature leading brands, entrepreneurs and businesses from Bangladesh as well as India, Pakistan, Afghanistan, Bhutan, Nepal, Sri Lanka, the Maldives and several countries across Asia and Europe.

Speaking at the press conference, Project Director Dr Md Taslim Amin Shovon said the festival was designed to strengthen connections between brands and consumers.

“Dhaka Discount Fest 2026 is designed to build meaningful connections between local and international brands and consumers. We believe this initiative will strengthen Bangladesh’s retail sector, enhance brand-consumer relationships and contribute to the development of a more dynamic brand ecosystem,” he said.

Head of Operations Shafiqul Islam described the event as a landmark initiative for the country’s retail industry.

“Dhaka Discount Fest 2026 is the first initiative of its kind in Bangladesh. Our goal is to make quality products more affordable through attractive discounts while bringing together local and international brands on a single platform,” he said, adding that the festival would create new business opportunities and support retail growth, brand marketing and consumer engagement.

The organisers said selected products and services would be available through flash sales, limited-time offers and special promotional campaigns throughout the festival.

They also noted that businesses and brands booking exhibition stalls by 16 July would receive an early-bird discount of 50 per cent.

Highlighting the importance of the event for women-led enterprises, Chief Facilitator for Women Empowerment Jinnat Ara Bari said the festival would provide an important platform for women entrepreneurs seeking greater market access and brand visibility.

“Dhaka Discount Fest 2026 will help bridge this gap by allowing women entrepreneurs to showcase their brands before thousands of potential customers, corporate buyers, distributors, business partners and media representatives,” she said.

Organisers said the festival would also facilitate networking among corporate organisations, entrepreneurs and business stakeholders, while providing emerging Bangladeshi brands with increased exposure.

They further announced plans to make the festival an annual event and expand it nationwide.

Following the inaugural Dhaka edition, similar festivals are scheduled to be held in Chattogram from March 11–13, Rajshahi from May 13–15, Sylhet from June 10–13, and Khulna from September 09–11 next years

The organisers also expressed their ambition to take the festival beyond Bangladesh in the coming years, although details of the first international edition have yet to be announced.