TheBrief: EBL launches BD’s first social currency card for youth

Business Desk :

Eastern Bank has formally launched the ‘SkyFlex Visa Prepaid Card’-Bangladesh’s first app-based social currency prepaid card-designed specifically for the digitally savvy youth segment.

The new card was brought to market in strategic partnership with The Yours Truly and Visa.

This co-branded innovation combines EBL’s banking expertise with The Yours Truly’s deep engagement with next-gen consumers, said press release.

The SkyFlex card merges financial functionality with lifestyle value, offering an experience tailored for social media content creators and influencers, as well as freelancers and students seeking both flexibility and freedom in how they manage their money.