PEPSI unveiled summer campaign

Business Desk :
Beating the summer heat, the more fizzy and more refreshing Pepsi on Saturday unveiled its new campaign giving its consumers a once-in-a-life opportunity to win an exclusive UCL final experience in Istanbul every week! Consumers can also get a chance to win a smartphone every hour and assured Bkash cashback upto 10 BDT on every purchase. Consumers can easily avail themselves of this offer* on the purchase of any Pepsi® PET bottle by simply messaging the unique code prominently printed under the cap to 26969, or scanning the QR code on the pack & participating on the website.
The offer* is accompanied with a fun and quirky TVC bringing alive the love for football in the country while bolstering Pepsi®’s positioning of ‘More Fizz, More Refreshing.’ The invigorating TVC takes us to an open field, where a young Jamal is playing football. In between the action, as the worn-out Jamal wipes the sweat off his forehead after kicking the ball, he notices a cooler box full of Pepsi® bottles beside him. As soon as he twists the cap open, he hears the iconic Pepsi® fizzzz sound and the fields’ ambient noises transform to the sounds of a packed stadium. As the stunned Jamal closes the cap, the stadium sounds also stop! A confused Jamal finally notices the promo* on the pack & takes a long swig of the refreshing Pepsi, said a press release.
Speaking on this offer, Anuj Goyal, Associate Director, Bangladesh Region, PepsiCo, said, “Pepsi is a youth-centric brand and has always had a pulse on the passion points of the youngsters – football being one of them.