Brac Bank Astha app users can now make QR payments at Bkash merchant points

Business Desk :
Brac Bank customers can now make QR-based payments at Bkash merchant points using Astha App.
The Astha users will experience a simple, seamless, and secure way to pay at around three lakh merchant points of Bkash across the country, reads a press release.
In a unique partnership, the two companies have launched Bkash QR acceptance for Astha App users which will provide convenience and a smart banking experience to the app users. Selim RF Hussain, managing director and CEO of Brac Bank and Kamal Quadir, chief executive officer, Bkash Limited, formally launched the first-of-its-kind Fintech service at the bank’s head office in Dhaka recently.
This co-creation will enable 273,000 Astha users to pay at Bkash merchant points. The integration will provide payment convenience and more options to Astha customers. This collaboration provides this widespread QR payment network in the country with a facility for smooth payment ranging from small to large-ticket payments.
This initiative is part of Brac Bank and Bkash’s continued pursuit to build a cashless payment ecosystem which will also add to sustainability efforts in the financial industry.
Commenting on the Astha-Bkash QR integration, the bank’s Managing Director & CEO Selim R F. Hussain said: “We believe this QR platform will play an essential part in paving the way for Bangladesh’s transition to a cashless society. Leveraging on each other’s digital capabilities, Astha and Bkash can bring exciting digital payment experiences to the customers and create disruption in the digital payment space.”
“Astha is central to Brac Bank’s digital transformation journey. It is a manifestation of our strong focus on customer convenience with the use of digital innovation. It has brought the whole bank’s convenience right to our customers’ fingertips and also drives a vibrant digital banking culture in Bangladesh.