Hansa Group opens new office in bd

Business Desk :
Hansa Research Group, the largest Indian consumer insights provider and part of the R K Swamy, has expanded its business activities by opening a new office in Dhaka. It is in the business of insights and analytics for over 40 years having undertaken client assignments in over 77 countries.
The group is the first Indian insights and consulting company to acquire a US-based firm, GCR (formerly called Gartner Custom Research).
The multi-national company headquartered in India with offices in Germany and USA, launched its Singapore operations in early 2020. Engaging with clients across multiple sectors with an array of packaged and custom offerings, Hansa Research focuses on innovation and value addition, to help clients make insightful decisions. Having done some path-breaking work which have become industry standards in India i.e. Indian Readership Survey, Household Potential Index and Indian Outdoor Survey, Hansa Research’s services is comparable to the best in the industry.
With a focus on innovation, the company is a pioneer in the use of technology, whether it was Computer Aided Personal Interviews (CAPI) a decade ago or AR/VR based solutions.