Business Report :
BrandTalk5.0 organised by Brand Practitioners Bangladesh, brought together some of the brightest minds in marketing and business held at a city hotel in the capital on Saturday.
Under the theme ‘Stories of Revival and Rise’ the event explored strategies to thrive amidst challenges, focusing on resilience, innovation, and growth. YAMAHA led as the Title Sponsor, with SWISH and SHWAPNO powering this BrandTalk as key sponsors.
The event showcased an impressive lineup of speakers who delivered valuable insights on the evolving landscape of branding and business. Among the distinguished speakers, Ashraf Bin Taj, Co-Founder and Managing Director of International Distribution Company Bangladesh PLC, captivated the audience with a fireside chat on ‘Rising Brands, Reviving Marketers’ emphasizing the importance of adapting to shifting market dynamics. Meanwhile, Nazim Farhan Choudhury, Managing Director of Adcomm Limited, took the audience on a journey through the past and future of branding with his talk, ‘A Journey Through Advertising: Last 30, Next 30.’
Dr. Ahmed Armaan Siddiqui, CEO of Grameen Digital Healthcare Solutions, inspired attendees with his session on ‘Building Market Strength through Adaptive and Innovative Approaches,’ highlights the need for flexibility and forward-thinking in today’s competitive environment.
Sajjad Hasib, Chief Marketing Officer of Grameenphone Limited, shared insights on ‘Marketing the Invisible’ exploring how brands can stand out in intangible product categories. Shamarukh Fakhruddin, Director of Urmi Group, highlighted the growing significance of purpose-driven branding with her talk on ‘Branding through Impact and Leveraging CSR.’
BrandTalk5.0 also marked the launch of the inaugural edition of the CMO Bangladesh Publication, a milestone for the marketing community that promises to be a go-to resource for professionals seeking fresh perspectives and actionable strategies.
