Sony-Smart launches ‘Golden Goal Offer’ campaign to celebrate
To heighten the excitement of football enthusiasts ahead of the Fifa World Cup 2026, Smart Technologies (BD) Limited, the official distributor of Sony in Bangladesh, has launched a nationwide promotional campaign titled the “Golden Goal Offer.”
The six-week campaign officially commenced on Monday and is scheduled to continue running through July 26, offering consumers across the country a highly lucrative opportunity to upgrade their household appliances while winning guaranteed rewards.
Under the terms of this nationwide campaign, any customer who purchases a product valued over Tk10,000 will instantly receive a scratch card on a first-come, first-served basis, with each card carrying a guaranteed gift.
This offer extends across an impressive lineup of global electronics brands, allowing buyers to enjoy special price benefits and promotional deals on televisions, sound systems, headphones, air conditioners, and refrigerators manufactured by Sony, Smart, Haier, Sharp, and Xiaomi.
The extensive line of guaranteed scratch card rewards features official jerseys of popular Fifa World Cup teams, footballs, premium Sony headphones, power banks, air coolers and various exiting products.
Furthermore, as an instant bonus, anyone purchasing a Sony Bravia television of 50 inches or larger will immediately walk away with an attractive, limited-edition Sony Bravia jersey, subject to warehouse and showroom stock availability.
For premium consumers, Sony-Smart has introduced an even bigger surprise through an exclusive weekly lottery system.
Customers who invest in a premium Sony television measuring 65 inches or larger will be eligible for a special lucky draw held every single week.
To participate, buyers simply need to complete a quick digital registration via QR-code setups at the retail outlets.
This weekly raffle, managed directly by Sony Bangladesh, will award lucky winners a highly collectible sports box containing either an Argentina or Brazil national team jersey, a custom-designed cap, and an official Fifa World Cup training ball with its original packaging box.
To facilitate this massive undertaking, Sony-Smart has already deployed dedicated QR-code registration hubs and vibrant promotional branding materials across its entire retail network.
The grand activation event for the campaign was organized on Monday, June 8, 2026, at the company’s central showroom and corporate headquarters located at Jahir Smart Tower, West Kafrul, Mirpur, in the capital city of Dhaka.
The campaign was officially inaugurated by Joshua Quek, head of the Sony International (Pvt.) Ltd, Bangladesh branch.
Key officials representing Sony Corporation and Smart Technologies (BD) Limited were also in attendance to mark the milestone, including RMDC Sony South East Asia product manager of TV product marketing KemnujMaschavalit Ming, Smart Technologies (BD) Limited general manager and head of sales SarwarJahanChowdhury, deputy general manager and head of marketing Azad Rahman, alongside RMDC Sony South East Asia master trainer KC, and Sony International Bangladesh branch product specialist DelwarHossain.
Officials emphasized that this unique commercial initiative was designed from the ground up to provide the ultimate viewing and immersive experience to local football fans under Sony-Smart’s core ‘G5 Policy.’
This strict organizational philosophy combines five pillars of consumer trust: genuine product, genuine price, genuine service, genuine care, and genuine passion.
Recognizing the varying budgets and financial constraints of everyday buyers, Sony-Smart has also formed strategic partnerships and signed financial agreements with 15 commercial banks, enabling customers to easily split their purchases through flexible EMI payment facilities.
Additionally, the campaign introduces a ‘Double Benefit’ bundle package offer on selected Haier and Philips brand home appliances.
To round out the premium shopping experience, customers will benefit from instant digital warranty registrations completed right at the time of purchase, alongside exclusive privilege discounts reserved specifically for Grameenphone Star program subscribers.
