Discount deal drama hits Nobin Fashion
A controversy has erupted over the sudden closure of Nobin Fashion in Moghbazar, as its owner claims pressure from a “syndicate” forced the shutdown, a claim strongly denied by fellow traders and market authorities.
The shop recently gained attention by offering panjabis at prices ranging from Tk300 to Tk2,000 ahead of Eid-ul-Fitr, significantly lower than other brands. At a press conference on March 24, Managing Director Hafez Enamul Hasan Nabin alleged that a market “syndicate” forced him to shut down the business.
“We were told panjabis cannot be sold below Tk4,500 and pajamas below Tk1,500. We have to shut down the business if such obstacles continue,” he said, also claiming that he received threatening phone calls. A video circulating on social media shows traders confronting the shop during its closure, drawing widespread attention.
However, neighbouring traders rejected the allegations. Michael, owner of a shop named ‘Prince’, said the situation arose from a promotional offer by Nobin Fashion that caused crowd congestion.
“They offered multiple panjabis along with a free bottle of engine oil, which attracted a large number of customers and bikers, creating serious congestion,” he said.
According to him, the shop closed after being notified by the market association over the issue. The Vishal Centre Market Association said Nobin Fashion did not follow rules requiring prior consultation before launching promotional campaigns.
“They introduced the offer without informing the committee,” said General Secretary Mohammad Sarwar.
Police officials denied any involvement in shutting down the outlet. Hatirjheel Police said they did not close the shop and had no authority to do so.
Dhaka Metropolitan Police also said they had no information about any threats against the businessman. Market authorities, meanwhile, claimed the shop was not forced to close, alleging that the owners left the premises voluntarily.
The incident has sparked debate over pricing, competition, and market regulations in the capital’s retail sector, with both sides presenting conflicting accounts.
