Modhumoti Bank signs agreement with Unitrend Limited

Business Desk :

Modhumoti Bank PLC signed an agreement with Unitrend Limited (affiliated with McCANN WorldGroup) on Sunday at the bank’s head office in Gulshan area of Dhaka.

Md. Shafiul Azam, Managing Director & CEO of Modhumoti Bank PLC., and Muneer Ahmed Khan, Managing Director & Creative Chief of Unitrend Limited, signed the agreement on behalf of their respective organizations.

Shahnawaj Chowdhury, Additional Managing Director of Modhumoti Bank; Arab Fazlur Rahman, Deputy Managing Director & Chief Business Officer of Modhumoti Bank; along with senior officials from both organizations, were present at the signing ceremony.

Under this agreement, Unitrend Limited will provide comprehensive creative support to Modhumoti Bank PLC. The scope of engagement includes Brand Strategy Development, Integrated Campaign, Brand & Corporate Communications, Digital Content, and end-to-end marketing communication support.

With extensive experience in the banking and financial sector, Unitrend Limited has long been a recognized name in Bangladesh.