APR set to showcase green textile products at 4-day DTG exhibition

Business Report :

Asia Pacific Rayon (APR), a leading global manufacturer of viscose staple fibre products, is expected to highlight the potential for Lyocell at four-day Dhaka International Textile and Garment Machinery Exhibition (DTG) beginning today.

A natural and biodegradable fibre, Lyocell is made from wood pulp sourced from sustainable plantations and is used to produce high-quality textiles and personal hygiene products.

The DTG exhibition takes place at the International Convention City Bashundhara, in the capital from 20 February to 23 February. This marks APR’s third consecutive year participating in DTG, reinforcing its commitment to supporting Bangladesh’s textile and garment industry.

Lyocell by Sateri is manufactured using closed-loop processes that recycle water and solvents, which significantly reduce waste, says a press release.

The growing demand for sustainable textiles in the global market presents a key opportunity to expand the reach of Lyocell by Sateri and may solidify its presence in Bangladesh, APR’s key market.

At the DTG exhibition, APR, having more than 50 per cent of the viscose fibre market share in Bangladesh,- will highlight the development of Lyocell by Sateri, especifically tailored for traditional Bangladeshi attire, including kurta, sari, and three-piece suits.

“This year, we’ll showcase how Lyocell by Sateri offers a unique blend of comfort, sustainability, and aesthetic appeal, particularly suited for traditional Bangladeshi attires. We believe lyocell will be a game-changer and help establish Bangladesh as a leading hub for sustainable textiles,” Sachin Malik, Head of Commercial, Asia Pacific Rayon, said.