BRAC Bank launches bancassurance service

Business Desk :

BRAC Bank on Thursday launched its bancassurance service, enabling customers to access insurance products directly through the bank. The service covers both life and non-life insurance products, which will be available at all branches of the bank nationwide, the bank said in a press release.
There is a growing demand for insurance products alongside banking services, said Selim RF Hussain, managing director of BRAC Bank.
This collaboration between banks and insurance companies will extend convenient access to insurance products, enhancing trust and confidence, he said.
Such industry partnerships will boost insurance penetration, promote financial inclusion and provide financial security, Hussain said. “In line with our commitment to customer-centricity, our valued customers can now confidently access insurance products through BRAC Bank.