Chinese tourists are returning – but not to Thailand Jonathan Head in Bangkok

Business Report :

For Chinese tourists in Bangkok, 76 Garage, an open-air restaurant on the northern outskirts of the Thai capital, has long been near the top of the list of places to visit.
And they go there not for the food, but the waiters. In the middle of the restaurant is a swimming pool. The evening reaches its highlight when the waiters, all fit young men, strip down to their shorts and wade into the pool, offering to carry the diners for a photo op and a tip. There was a time when 76 Garage was so popular you needed to book a month in advance to get a table. These days half the tables are empty.
Thailand’s lauded tourist industry is missing its biggest customers: the Chinese.
When China finally lifted zero-Covid restrictions in January, allowing its citizens to travel overseas, Thailand had high hopes. It expected an upsurge in business that would help its tourist industry recover much of the ground it lost during the Covid pandemic. The government predicted as many as five million Chinese tourist arrivals by the end of the year – still less than half the nearly 11 million who came in 2019. But a big improvement on last year, when there were only 270,000. That rosy scenario has turned out to be far too optimistic. Fewer than 2.5 million came in the first nine months of 2023.
“Our tourism ministry said visitor numbers would recover quickly after the pandemic,” said Anucha Liangruangreongkit, a Chinese-speaking tour guide at the Grand Palace in Bangkok who has been working there for 42 years.
“But they’re dreaming. I’m a guide – I should know. If it was normal, like in the past, it would be packed, right? Look at it now. Are there a lot of people here? No.”
Part of the problem is a shortage of low-cost flights post-Covid, and a slowing Chinese economy. The new Thai government hoped its announcement of a five-month visa waiver would entice more tourists. But a shooting at Bangkok’s most famous shopping mall on 3 October, in which a Chinese mother of two children was killed, compounded an image problem confronting Thailand and other South East Asian countries. They are now considered unsafe by many Chinese people.
In August a new film called No More Bets became a huge box office hit in China, earning tens of millions of dollars in its first few days. It depicted a Chinese model and a computer programmer being lured by the promise of high-paying jobs into a scam centre in an unnamed South East Asian country – and being forced to work in slave-like conditions.