Infobip aims to enhance Banglalink’s AdTech portfolio for enterprise customers

Business Desk  :
Banglalink, a leading digital operator in Bangladesh, has partnered with Infobip, a global cloud communications company. Under this partnership, Infobip will enhance Banglalink’sAdTech portfolio for enterprise customers by providing Rich Communication Services (RCS) capabilities.
RCS is a multimedia messaging service offered by Google and is available across Android devices, allowing enterprises to send rich, interactive, and personalized messages to their customers. It offers a secure communication channel with carrier-verified initial senders, reducing the likelihood of customers becoming targets of digital fraud. Furthermore, it provides valuable insights into its efficacy in assisting businesses.
RCS is revolutionary for businesses like financial institutions, ride-sharing services, e-commerce companies, logistics, etc. It helps them provide an enhanced customer experience with branded status updates and image sharing, covering a wide range of information such as transportation modes, traffic updates, delivery choices, confirmations, and estimated arrival times. The partnership is an opportunity for enterprises across Bangladesh to upgrade their customer communications, maximize customer engagement, and boost their business. This communication approach, beyond the usual business-to-customer SMS, will enhance the overall experiences of Banglalink’sAdTech offerings to enterprise customers.
The collaboration between Infobip and Banglalink will enable businesses to interact with their customer base in a personalized and significant way, incorporating text, images, videos, buttons, and various interactive components.