GP launches digital lifestyle subscription ‘Prime’

Business Desk :
Grameenphone (GP) has unveiled its new journey-centric digital lifestyle subscription “Grameenphone Prime.”
It is the enhanced and rebranded output of Grameenphone’s popular postpaid product MyPlan, said a press release.
The exclusive launching event of Grameenphone Prime, held at Le Méridien Dhaka on Saturday, witnessed the presence of personalities, including vice chairman of Bangladesh Telecommunication Regulatory Commission (BTRC) Engr Md Mohiuddin Ahmed, who lauded the innovative product.
Notable influencers, celebrities, and public figures, including Nuhash Humayun, Elita Karim, Morshed Mishu, Amitabh Reza, Shirin Shela were also present at the event, celebrating the new addition to Grameenphone’s portfolio.
The event highlighted the announcement of youth-favorite singer Pritom Hasan as the “Face of Prime,” who is now set to collaborate with Grameenphone to create a special song.
A glimpse of what is in store was also unveiled at the event.
Positioning itself as a comprehensive digital lifestyle companion, Grameenphone Prime is here to redefine conventional phone plans, catering to the dynamic needs of modern-day users.
With particular focus on entrepreneurs and professionals who refuse to stand back in their fast-paced lives, Grameenphone Prime shall transcend boundaries and embrace a forward-thinking approach.
By delivering unparalleled value and exclusive privileges, the product perfectly complements the “prime” attitude of individuals who never compromise with their choices!
Chief guest and BTRC vice chairman Engr Md Mohiuddin Ahmed said: “Our Prime Minister Sheikh Hasina herself handed Grameenphone their license in 1996, and over the years, Grameenphone has done a tremendous job to live up to that expectation and became a pioneer in the telco sector. Congratulations to Grameenphone for sustaining the top position in the market through consistent innovation and ambition to do something productive for the nation”.
“Through constant innovation in service design and development, we constantly try to make all the experiences smooth for our customers”, said Sajjad Hasib, chief marketing officer, Grameenphone.
“We are constantly innovating to give customers more lifestyle values. We are in an interesting era, we are all living multifaceted lives. And Grameenphone is constantly trying to contribute to more share of life. Prime is a wholesome digital lifestyle subscription product, and we believe it will be the next big revolution in the telecom industry.