Daraz to launch a refreshed look

Business Desk :
E-commerce platform Daraz plans to launch a refreshed look of its brand this year as part of its efforts to build the ecosystem with significant investments in technology.
“This is one of the initiatives I’m most excited about for 2022 – not only because I love the feel of the new brand, but also because it signifies the next chapter for building amazing service offerings,” said Daraz Group Founder and CEO Bjarke Mikkelsen. The company wants to utilise the success it achieved in 2021 when the company found huge success in its special sales campaign 11.11 Single’s Days sale and introduced livestreaming feature Daraz Live.
“The 11.11 Single’s Day sale was of course our main campaign and highlight of the year, with over 14 million users visiting our platform across our five markets and almost $10 million worth of products sold in the first hour,” Mikkelsen said.