Societal Events Report : Beximco has launched country’s first-ever Beximco luxury lawn women’s clothing ranges. These exclusive women’s outfits, which are fusion of clothing designs and styles and unique, are bound to create a sensation amongst the fashionmongers at home and abroad. The stunning semi stitched and stitched collection has received a rapturous reception from the fashionistas and trendsetters in Dhaka. Intricate design, elegant silhouettes and beautiful colours made an incredible impression in the entire Bangladesh fashion market. These exclusive clothing have been launched at Dhaka Westin Hotel Ballroom on June 27 on the presence of country’s elite, foreign ambassadors, and country’s prominent cultural personalities. A gorgeous fashion show was held showcasing Beximco luxury lawn ranges where super models from Bangladesh and other countries dazzled the spectators. The Beximco luxury lawns are now initially available only at the Yellow outlets spread in Dhaka and Chittagong. Within next three months it is all set to reach the entire country with its 100 projected Yellow outlets to be spread across the country. Side by side, the products will be made available in its own retail Yellow outlets in Dubai, Toronto and New York. By 2015 it is projected to be marketed through its own chain of stores covering the entire Europe, USA, Canada, Australia, New Zealand, Japan, South Korea, Singapore Hong Kong and the Middle East.
