Business Report :
Few words carry as much emotional weight as “father.” For many, it evokes memories of a guiding hand, unconditional love, and the foundation upon which life’s journey begins. To honour this profound bond, global smartphone brand vivo has launched a special campaign in Bangladesh titled “Moments with Dad” in celebration of Father’s Day.
Running from June 15 to June 20, the campaign invites participants to share their favourite memories with their fathers through photographs. To enter, participants must comment on vivo Bangladesh’s official Facebook campaign post with a photo that captures a meaningful moment shared with their father. They must also share the post publicly on their own timeline using the hashtags #HappyFathersDay and #vivoBangladesh. Additionally, participants are encouraged to include a heartfelt caption to give context to the shared image, making the moment even more special, says a press release.
vivo says the campaign is rooted in the belief that technology is more than just a tool of modernity – it is a powerful medium for strengthening emotional connections. With “Moments with Dad,” the brand invites people to celebrate the tenderness, strength, and shared stories that define the father-child relationship.
“At the heart of these stories,” vivo adds, “lies the true value of our lives – love, trust, and timeless memories worth sharing.”
