Business Desk :
US-Bangla Airlines has entered into a strategic partnership (MoU) with Annex Communications Ltd. to lead the comprehensive rebranding of its in-flight magazine, ‘Blue Sky’.
Under this collaboration, Annex Communications Ltd., a well-established advertising and communication agency, will support the magazine’s content planning, placement sales, and the overall development and publication process.
The signing ceremony took place on Monday at the Pan Pacific.
Sharif Sabbir, director of Annex Communications Ltd., and Kamrul Islam, general manager, public relations of US-Bangla Airlines, signed the agreement on behalf of their respective organizations.
Senior officials from both sides were also present at the event. Through this partnership, US-Bangla Airlines aims to elevate the passenger experience by introducing a refreshed and engaging version of Blue Sky.
The redesigned magazine will feature compelling stories, exclusive features, timely updates, and curated lifestyle content that will enhance in-flight comfort and satisfaction.
In addition, the revamped publication will create new opportunities for marketers to reach their target audiences in a premium and captive environment, enabling brands to connect with a diverse and high-value consumer base.
Both organizations expressed confidence that the collaboration will set a new benchmark in communication and deliver added value to passengers, advertisers, and the aviation sector as a whole.
