Business Report :
Singer Bangladesh Ltd, a subsidiary of Arcelik, flagship of Türkiye’s Koc Group, revealed “Transformation Journey with Burak Özçivit” at a press conference.
The event saw the attendance of MHM Fairoz, managing director and CEO at Singer Bangladesh Limited, Handan Abdurrahmano?lu, director of South Asia Regional Marketing, Business Transformation & Growth at Arcelik and Turkish beloved superstar Burak Özçivit, brand ambassador of Singer Bangladesh’s Transformation journey.
Earlier this year, Singer Bangladesh announced a series of transformations, including a state-of-the-art manufacturing plant, one-of-its-kind Concept Store, and a workspace representing the company’s new vision.
These transformations brought Koç Group and Arcelik’s global expertise and standards to Bangladesh and enhanced the consumer experience, reaffirming Singer Bangladesh’s commitment to excellence.
As the company begun continuous process of transformation, Burak Özçivit started teasing the company’s transformation journey by taking part in a series of creative communications.
Özçivit is tremendously popular among Bangladeshi audience for his character portrayals in multiple drama series.
Commenting on these transformative endeavors, managing director & CEO of Singer Bangladesh Ltd MHM Fairoz said: “Keeping customer centricity at the core of our operations, Singer Bangladesh is also transforming its operations to bring the most contemporary and global standards to the customers of Bangladesh. With the vision to make Singer Bangladesh one of the top brands in the country, we’ve been bringing our global expertise and standards to the market to contribute to consumer durables industry and lives of Bangladeshi people.”
“Burak Özçivit is one of the most beloved actors in Bangladesh. He has been our guest for last couple of days and I’m honored to host him. As a business entity we have a strong Turkish lineage and we are transforming our operations by bringing our Turkish expertise to Bangladesh. We want to share our successful transformation journey with our consumers. And we believe no one is better fitted to tell the story to our consumers other than Burak Özçivit,” he added.
Handan Abdurrahmano?lu, director of South Asia Regional Marketing, Business Transformation & Growth at Arcelik said: “Arçelik has been bringing its global expertise and standards to the market ever since it acquired Singer Bangladesh. We have been implementing the most effective practices from Turkey in Bangladesh with the goal of enhancing the consumer durables industry and improving the quality of life for Bangladeshi people.