PK enjoys the highest repeat audience ever

Experts state that, like all other Rajkumar Hirani films, his recent release, PK seems to be enjoying a very high repeat index. In fact, this time around it is the highest ever for any film in Hindi cinema.
The Aamir Khan starrer is a light-hearted entertainer which can be watched with the entire family.
Also, the film is written in a way that the viewer, in the middle of all the jokes and laughs does not even realize that the film had a takeaway; a social message.
Due to these reasons and a very strong word of mouth, the repeat viewing of the film is very high.
The film released on December 19 not just opened to a fantastic number at the box office, but also showed phenomenal growth with each passing day.
We saw the highest rate of growth in this film. The film has even broken the record and collected the highest amount in the first week (182.58cr) of its release which only reiterates the fact that a major chunk of the audience is going to the theaters to watch the film more than once.