X Bathware, Unimart sign MoU
To further strengthen the presence of X Bathware in Bangladesh, X Bathware, the bathware brand of X Ceramics Group, and Unimart, one of the country’s leading modern retail brands, have signed a Memorandum of Understanding (MoU).
Under this partnership, dedicated X Bathware product display kiosks will be installed at three Unimart outlets located in Gulshan-2, Uttara Center Point, and Dhanmondi in Dhaka.
The MoU signing ceremony was held at United House, the head office of United Group, located on Madani Avenue, Vatara. Senior officials from both organizations attended the event.
On behalf of X Bathware, the MoU was signed by Imtiaz Hussain, Chief Business Officer (CBO) of X Ceramics Group, while Gazi Mahfuzur Rahman, Chief Executive Officer (CEO) of Unimart, signed on behalf of Unimart.
The event was also attended by Wahed Azizur Rahman, Chief Operating Officer (COO) of XIC Group; Muhammad Shohiduzzaman, Advisor & Director; Shahin Mahmud, Chief Operating Officer (COO) of Unimart, along with other senior officials from both organizations.
Under the agreement, selected X Bathware products will be showcased at the dedicated kiosks. Through this initiative, Unimart customers will have the opportunity to explore X Bathware products up close and gain direct insight into their design, quality, functionality, and product variety.
Following the signing ceremony, representatives from both organizations visited Unimart’s Gulshan-2 outlet, where they toured the X Bathware kiosk and reviewed the product display setup.
The partnership with Unimart marks an important step in X Bathware’s business expansion strategy. By showcasing its products at key modern retail locations across the country, the initiative aims to bring X Bathware closer to a wider customer base while creating a premium and engaging product discovery experience.
With its brand promise of “Pure, Simple, Italian,” X Bathware presents products that combine contemporary design, functionality, and Italian-inspired aesthetics.
Through its partnership with Unimart, the brand is taking another significant step toward expanding its presence in Bangladesh’s growing modern bathware market and building new, direct connections with consumers.
