7up unveiled limited-edition
Business Desk :
Marking the auspicious Ramzan with a dash of fresh thinking, 7UP® on Wednesday unveiled its summer campaign featuring the brand ambassador Shakib Al Hasan and its limited-edition rich golden and green Ramadan packs. The new special packaging developed by the PepsiCo Design & Innovation teamdraws inspiration from the various elements that embody the spirit of Ramadan- from the crescent moon to the golden and green pattern, said a press release.
As Ramzan begins, 7UP® has launched its witty and heartful film which transports Shakib Al Hasan to his go-to Iftar place ‘Montu Mama’s Hotel’ in his hometown on the auspicious occasion of Ramadan. Looking at the world-class Iftar being served at his hotel.
