City Desk :
State Minister for Information and Broadcasting Mohammad Ali Arafat on Thursday put emphasis on taking customised communication tools and strategy for involving marginalised people in development aiming to achieve the Sustainable Development Goals (SDGs), reports BSS.
“Communication is something very tricky and it’s not easy . . . whatever we discuss in Dhaka and the way we think to communicate may not work in rural Bangladesh. It is very important to understand the local context and the ground reality,” he said.
The state minister was addressing a function titled ‘United in Progress: Sharing the National SDGs Communications Strategy and Action Plan’ at a hotel in the city.
In the event, the SDG Affairs Unit of the Prime Minister’s Office (PMO), in collaboration with the United Nations Office for Project Services (UNOPS), presented the final draft of the country’s first National SDGs Communications Strategy and Action Plan (NSCSAP) for 2024-2030 to the key stakeholders.