Hitachi launches smart washing machines , dishwashers in BD
Business Report :
Hitachi, the global leader in home appliances, has launched its top load smart washing machines and dishwashers in Bangladesh for the first time, in partnership with Transcom Digital.
The launch marks a milestone for Bangladeshi consumers, offering access to international-standard home appliances from a globally trusted brand. The washing machines are equipped with features such as Smart Wash, Air Jet Dry system, Auto Balancer, Soaking Function, 19-minute Half Load and 28-minute Speed Wash programmes, soft-close lids, and tempered glass covers.
Hitachi dishwashers offer 11 advanced technologies, including Steam Shine Function, Auto Open Door, Surround Wash Technology, and Hygiene Care with 99.99% bacteria and virus elimination. Built with an eco-friendly recycled PET chassis, these dishwashers aim to set a new benchmark for smart kitchens in Bangladesh, says a press release.
To celebrate the launch, Transcom Digital is offering a “Double Scratch & Win” campaign for buyers of the new top load washing machines. Customers will get two chances to win from over 1,000 rewards, including instant cash vouchers, free gifts, and mega travel prizes to Thailand and Nepal. Every customer will also receive a one-month supply of detergent as an assured gift. For dishwasher buyers, a one-month supply of dishwashing tablets will be provided free of charge. The offers are valid at all Transcom Digital showrooms across the country until 31 July 2025.
Ritesh Ranjan, Head of Business at Transcom Digital, said, “We are thrilled to bring Hitachi’s globally acclaimed technology to our customers in an exciting new way. The introduction of top load washing machines and dishwashers reflects our commitment to making premium innovation accessible to Bangladeshi households.”
Tarun Jain, Director of Sales at Arcelik Hitachi Home Appliances Sales (Singapore) Pte. Ltd., added, “Bangladesh has always been a promising market for Hitachi. Through this launch, we aim to elevate the lifestyle of modern consumers by offering reliable, smart, and energy-efficient solutions at attractive prices.”