Business Desk :
bKash, the country’s largest mobile financial service provider, won a total of 16 awards for advertising and creative communications, including three Golds, at the ‘Commward 2024’ organised by Bangladesh Brand Forum.
Last year, bKash won a total of seven awards including three golds in Commward 2023, according to a media release.
This year, bKash’s ‘Amar Bikash Thekay Ke’ campaign won a gold, two silver and a bronze in different categories, ‘Premer bKash’ won a gold, a silver and three bronze, ‘Probashider Antarer Gaan’ won gold, and another campaign on MFS awareness bagged two silver and a bronze.
Besides, ‘bKash Pay Later’, ‘bKash Thakte Cash Kan’, and ‘Desher Jonno Kaj Kori’ campaigns each won bronze respectively.
All these awards were won by bKash and its creative agencies including MediaCom, X – Integrated Marketing Agency, Bread and Butter, Indie Reels and FCB Bitopi.
The award programme is an initiative by Bangladesh Brand Forum (BBF), organised since 2009, to recognise the excellence and effectiveness of creative communication by local creative agencies that reach out to consumers.