Bashundhara enters toiletries business

Business Report :
Bashundhara Group, one of the conglomerates in Bangladesh, has started toiletries and personal care products in order to have a share of the growing market for the consumer goods. Bashundhara Toiletries Limited (BTL), a new concern, has launched over a dozen products on Sunday.
“Our toiletries line has been planned to cater to the everyday needs of the people,” said Safwan Sobhan Tasvir, vice chairman of Bashundhara Group.
According to him, the BTL will market a range of products, including detergent powder, toilet cleaner, dishwashing liquid and bar, air freshener and toothpaste.
Tasvir said they have already invested Tk 50 crore to set up the production line of home, personal, hair and oral care products creating employment for around 5,000 people. The company has already invested Tk 50 crore and has a plan to splurge Tk 1,000 crore in the next five years.
He also said they have a plan to invest Tk 1,000 crore in phases over the next five years.
According to a paper of the Federation of Bangladesh Chambers of Commerce and Industry in March, the market size of fast-moving consumer goods in the country is $3.6 billion with an annual growth rate of 9 per cent.