Bangladesh Honda step into export business
Staff Reporter :
Bangladesh Honda Private Limited (BHL), a subsidiary of Honda Motor Co., Ltd., proudly announces the commencement of its export business operations, marking a significant milestone in its mission to contribute to both domestic and global markets.
This strategic initiative underscores BHL’s commitment to supporting Bangladesh’s economic growth by increasing local procurement, generating foreign currency, and enhancing employment opportunities through its motorcycle business.
Additionally, it reflects BHL’s commitment to elevating and showcasing Bangladesh’s standing in global advanced two-wheeler markets by delivering high-quality motorcycles to some of the world’s most advanced regions.
In alignment with Honda’s global policy of contributing to the development of the countries where it operates, BHL has taken proactive steps to address the challenges posed by Bangladesh’s current economic environment, particularly the dropping of foreign currency reserves.
BHL requires substantial foreign currency to import raw materials and Knocked Down (KD) parts necessary for production and satisfy our beloved customers. However, the company faces constraints in meeting the growing customer demand due to the limitations on importing these essential components.
In this issue, Shigeru Matsuzaki, Managing Director and Chief Executive Officer, told the New Nation that the solution to this challenge lies in our two-pronged approach: increasing local procurement and initiating exports to earn foreign currency.
By strengthening our local supply chain and entering the export market, we aim to support Bangladesh’s economic resilience while fulfilling our commitment to enriching people’s lives through our motorcycle business.
Despite BHL’s relatively low production volume and cost competitiveness compared to other countries, Honda Motor Co., Ltd. has endorsed BHL’s export initiative in recognition of the foreign currency challenges faced by Bangladesh. In a pioneering move, BHL successfully shipped the X-Blade model to Guatemala by air in January 2024 as a test shipment. The current export shipment to Guatemala, sent by sea, represents a continuation of this effort, with future exports planned for South America, Central America, and Africa.