Business Report :
Apple unveiled its iPhone 16 lineup at the “It’s Glowtime” event on Tuesday. Four models of the iPhone lineup contain the iPhone 16, iPhone 16 Plus, iPhone 16 Pro and iPhone 16 Max. Apple focused heavily on their take on AI as Apple intelligence this year.
Greg Joswiak, Apple’s senior vice president of Worldwide Marketing said: “Customers who are looking for the best possible iPhone will be able to take advantage of this huge step forward … all while enjoying extraordinary battery life.”
According to Apple, Apple Intelligence on the iPhone 16 lineup harnesses the power of Apple silicon and Apple-built generative models to understand and create language and images, take action across apps, and draw from personal context to simplify and accelerate everyday tasks.
The first set of Apple Intelligence features will be available in beta next month as part of iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1, with more features rolling out in further months.
Apart from the updated lineup, Apple Intelligence will be available on iPhone 15 lineup, and iPad and Mac with M1 and later.
Pre-ordering of the iPhone 16 lineup will be starting from September 13.
Apple also updated their smartwatch lineup with the Apple Watch 10. The smartwatch will have a slightly bigger screen than their previous versions.
AirPods 4 is also launched at the event. This time the non-pro AirPods version gets an active noise cancellation feature. Apple also changed the charging port from lightning to USB-C leaving the Magic Mouse and iPad 10 as the only two products which is still using their proprietary port.
Apple also launched a new Qi2-certified MagSafe Charger which can provide wireless charging up to 25W.
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