Airtel’s short film ‘Home Not Coming’ tells different story on Eid
While Eid in Bangladesh is often accompanied by a flood of festive commercials, Airtel has taken a different approach this year by presenting a story-driven short film titled ‘Home Not Coming.’
The film highlights a heartfelt and relatable narrative from everyday life, focusing on friendship, connection, and the evolving meaning of home for the younger generation, said a press release.
The film explores the emotions, friendships, celebrations, and everyday experiences of young people during Eid.
While it reflects traditional elements of the festival, it also captures the mindset and lifestyle of the new generation.
Through light humor and heartfelt moments, the story presents how friendships often become an extended form of family.
From video calls and group chats to memes, late-night conversations, hangouts, and shared celebrations, the film reflects the way modern friendships are formed and strengthened.
It also touches on broader cultural themes such as Eid travel traditions in Bangladesh, generational perspectives between parents and children, and the growing role of social media in shaping celebrations.
The short film is directed by Zahid Pritom, one of the popular directors of the current generation.
Through the narrative, he brings together the dynamics of family, parents, relatives, and a close-knit group of friends.
Sharing his experience from the shoot, Zahid Pritom said, “Working on this Eid project was both challenging and exciting.
During the shoot, it often felt like we ourselves had gone back to our younger days with friends.
The cast also built genuine friendships during the process, which made many moments feel real rather than acted.
Capturing such emotions in a short time was not easy, but the energy and bonding of the team made the process much smoother.”
The short film features Meraj Hasan Raiyan in the lead role. Supporting performances come from Arpita Pal, Mahadi Rahman, Hridmila Rahman, Mashiyur Siam, Mainul Islam Shubho, and Mohiuddin Saifullah Shuvro, among others.
