ONE Bank opens CRM booth at Gulshan branch

Business Desk :

ONE Bank PLC has recently launched a new CRM booth at its Gulshan Islamic Banking Branch on Gulshan Avenue in Dhaka, reinforcing the bank’s commitment to delivering convenient, modern and secure banking solutions for customers.

The CRM, or customer relationship management system, is designed specifically for the banking sector to manage customer data and interactions more efficiently, helping improve service quality and customer retention.
Anannya Das Gupta, director of ONE Bank PLC, inaugurated the CRM booth as the chief guest, according to a press release.

The launch underscores ONE Bank’s ongoing strategy to modernise its service touchpoints, enhance customer experience and strengthen its brand presence across the country.
Muhit Rahman, managing director of the bank, along with other senior officials, was also present.