PRAN showcases at world’s largest food fair in Germany

Business Report :

PRAN, one of Bangladesh’s leading food and beverage manufacturers, is participating in the world’s largest food and beverage trade fair, Anuga 2025, being held in Cologne, Germany. PRAN showcases at world’s largest food fair in Germany The company aims to expand exports of Bangladesh’s food and beverage products to Europe, the Americas, and other global markets through this participation.
The five-day fair, beginning on October 4, has brought together around 8,000 companies from over 100 countries. More than 140,000 trade visitors from nearly 200 nations are expected to attend, exploring new products and innovations in the global food and beverage industry.
This year, PRAN is showcasing over 500 products in various categories including biscuit, confectionery, juices and drinks, and culinary items. Newly introduced flavored biscuits, noodles, and confectionery products are among the highlights at PRAN’s pavilion.
Kamruzzaman Kamal, Director (Marketing) of PRAN-RFL Group, said, “Our vision is to make PRAN products available in every corner of the world. Anuga has always been a great platform for that. Increasing our product presence in Europe’s leading retail chains is also a key objective of our participation this year.”
He added. “Anuga brings together global business representatives with their latest innovations, offering us valuable insights into future business trends and the global food market. It also enables us to showcase our products to both existing and new buyers, which will play a significant role in boosting Bangladesh’s exports.”
Currently, PRAN products are exported to 148 countries worldwide. For its remarkable contribution to export trade, PRAN-RFL Group has been awarded the ‘Best Exporter Award’ for 21 consecutive years.