ICC, Google announce partnership

Agency :

The International Cricket Council (ICC) will partner with Google to enhance fan engagement in women’s cricket.

The collaboration will lead to the world cricket governing body leveraging Google’s advanced technology and commitment to supporting women’s sports, enhancing fan engagement and increasing accessibility.

The groundbreaking partnership comes at an exciting juncture in the women’s game, with two major global events scheduled in the next 10 months – the ICC Women’s Cricket World Cup 2025 in India and Sri Lanka and the ICC Women’s T20 World Cup 2026 in England and Wales.

The alliance paves way for fueling further growth and visibility of women’s cricket following the announcement of Unilever as the ICC’s first global women’s partner earlier this year.

“This partnership with Google is a landmark moment for women’s cricket and underlines our commitment to taking the women’s game to even greater heights,” ICC Chairman Jay Shah said.
Shekar Khosla, VP Marketing at Google India, added: “Cricket has always been about community and shared passion. We are proud to partner with the ICC to bring fans of women’s cricket closer to the game through our technology.”