Tea-loving Nepal is warming up to coffee
AP :
Coffee hasn’t always been an easy sell in Nepal. The Himalayan country is a major tea producer, as well as a major consumer. When people greet each other in the morning, they don’t ask “how are you.” They say “have you had your tea?”
Tea – usually served with as a sweet, milky beverage in a piping hot glass tumbler – is as much a part of Nepal’s culture as rice, a constant presence at homes, meetings and social gatherings.
But a growing number of Nepalis are warming up to coffee, as trendy cafes spring up street corners in cities and towns across the country.
Nepalis started trying coffee in the 90s.
One cafe in the capital, Kathmandu, is widely seen as the pioneer.
Gagan Pradhan began Himalayan Java as a single cafe in an alley, and it’s grown to a chain with 84 locations the country. Pradhan estimates there around 7,000 cafes across the country, although so far international brands like Starbucks aren’t in Nepal.
“There are lot of tea shops throughout the nation, but the kind of set up they have is still kind of old fashioned,” Pradhan said. “I think with investors and people like us, when it comes to coffee shop we are more serious not only with machines, we are serious with everything like the lighting, the set up, the furnishings, the location.”
Pradhan said tea shops usually offer just black tea or tea with milk, whereas a typical coffee menu has 10-15 hot beverages and about 10-15 cold beverages, he said.
Pradhan said it’s an appealing business because the initial investment to open a cafe is very low, they’re clean and simple enough for a single to family to run, and customers are willing to pay more for coffee.
Several of eastern Nepal’s tea plantations in the mountains of east Nepal, famous for the tea, are joined by coffee plantations now.
Coffee is expensive, but it’s a lifestyle
Nepal is part of a regional trend. Coffee consumption has soared across traditionally tea-drinking countries in Asia as members of growing middle classes seek out novel flavors and adopt international trends.