Thatchers to be ‘Official Cider’ of ICC Cricket World Cup

Thatchers Cider will be the “Official Cider” of the ICC Men’s Cricket World Cup 2019, to be held from May 30 to July 14 in England and Wales, with 48 matches played across 11 venues in what will be the year’s largest sporting event in the United Kingdom, an ICC press release said today. As the Official Cider of the ICC Cricket World Cup 2019, the Somerset cider maker will have exclusive pouring rights for its Thatchers Gold and Thatchers Haze brands in each of the venues for the duration of the matches. In addition, Thatchers Gold and Thatchers Haze will be available exclusively in the eight official fan zones that are being organised during the six week-long cricket celebrations.
ICC General Manager – Commercial, Campbell Jamieson said: “We welcome Thatchers as a partner for what is one of the most anticipated sports event in the world with the sport’s billion fans following the fortunes of their favourite players and teams. Thatchers is a renowned cider brand and we are delighted to be teaming up with them for the ICC Men’s Cricket World Cup 2019.”